On request of GIZ Baku, our experts Michael Schwegler and Regine Koch-Bah organized a study tour for beverage producers which included a visit to „BioFach“, Germany’s biggest organic trade fair, that took place from 11th to 14th February 2015 in Nuremberg. The main focus of the study tour was to find importers and an insight into processing of fruit juices and concentrates as well as derivates.
Azerbaijan can put forward a sufficient amount of certified pomegranate juice in organic quality. In this context, the study tour included B2B meetings and informative discussions with diverse beverage producers. Furthermore, the participants of Azerbaijan received first-hand information on the strict certification regulations for beverage producers in Germany by the association of fruit juice producers SGF. Additional private standards for the market entry in Germany and Europe were introduced and discussed.
Kyrgyzstan was admitted into the list of supported countries by the German “Import Promotion Desk“ (IPD). As previous trade fairs have shown a growing demand of organic products from Central Asia, the IPD instructed Fairventures to organize a study tour. The Kirghiz delegation, represented by board members of the cooperative and and agricultural governmental advisor, brought dried fruits, walnuts and herbs to Germany. Some importers and processors at the trade fair showed great interest, especially after seeing and trying the samples. Afterwards, our experts took the Kirghiz delegation to visit various organic farms in the Lake Constance region. This included a visit of the first German organic apple promotional organization “ÖKOBO“ as well as visits to organic food retailers and importers. Apart from that, Michael Schwegler in his role as auditor and certifier explained the general standards in the organic sector and the path to organic inspection procedures within a workshop.
The session eventually resulted not only in an increasing demand for guidance but also helped establish more connecting factors between Kirghiz processors and cooperatives, who will consequently attend a way towards the organic sector. All in all it became obvious that an investment in processing and packaging will facilitate an entry of the delegation’s products into the European market.